Fashion shoot: British athletes

Ianthe Butt
29 June 2012

Between them, they've clocked up 24 Olympic medals. But what happens when Britain's brightest sport stars — past and present — swap their spikes for stilettos and their shorts for suits to showcase British fashion? The results are in. Styling by David Hawkins

(From left
) Gianni Frankis 110m sprint hurdles
Olympic medal haul London 2012 hopeful
He says 'As an Essex boy, hearing the news that London 2012 was going to be down the road was really special. I've just got to make sure I'm there with a fighting chance.' 

Gianni Frankis wears suit and sweater, Hardy Amies.

Roger Black 400m sprint, 400m sprint relay
Olympic medal haul Silver x 2 (Atlanta, 1996), bronze (Barcelona, 1992)

He says 'I'm taking my twin boys to watch 
the men's 400m final. They'll never forget it.'
Roger Black wears suit and sweater, Hardy Amies.

Linford Christie 100m sprint, 100m sprint relay

Olympic medal haul Gold (Barcelona, 1992), silver x 2 (Seoul, 1988)

He says 'They say the best is winning it yourself and the second best is coaching athletes to do it, which I do now. It will hit me emotionally when my athletes go out and compete.'

Linford Christie wears all items, Hardy Amies.

Christine Ohuruogu 400m sprint

Olympic medal haul Gold (Beijing, 2008) and London 2012 hopeful
She says 'The dress and diamonds I'm wearing for this photoshoot are gorgeous — I've never worn anything like this in my life. London 2012 is all about watching world-class sport.'

Christine Ohuruogu wears couture dress, Catherine Walker; diamond necklace, Hancocks; bespoke hat, Jane Taylor Millinery. All price on application.

Kriss Akabusi 400m relay, 400m hurdles

Olympic medal haul Silver (Los Angeles, 1984), bronze x 2 (Barcelona, 1992)

He says 'It's an exciting time — the only negative thing for me is that I am not running.'

Kriss Akabusi wears suit, shirt and tie, Hardy Amies.

Iwan Thomas 400m sprint

Olympic medal haul Silver (Atlanta, 1996)

He says 'In 1996, I kept missing my parents in the Olympic Village — it was only when we did the lap of honour that I spotted my mum in the crowds. She leant over the barrier and gave me a hug. It was a very proud moment.'
Iwan Thomas wears suit, shirt and tie, Hardy Amies.

Mark Lewis-Francis 100m sprint, 100m relay

Olympic medal haul Gold (Athens, 2004), London 2012 hopeful
He says 'Every British athlete wants to 
compete in their own back garden. Right now 
I am trying to take everything step by step.'

Mark Lewis-Francis wears suit, shirt and tie, 
Hardy Amies.

Sally Gunnell 400m hurdles, 400m relay

Olympic medal haul Gold and bronze (Barcelona, 1992)

She says 'We do a few photoshoots, but nothing like this. It's such a beautiful dress. To have all these guys here, too. It's one to remember.'

Sally Gunnell wears couture dress, poa, Catherine Walker; bespoke hat, poa, Jane Taylor Millinery; diamond necklace, poa, Hancocks; shoes, £595, Jimmy Choo.

(Left) Sharron Davies 400m medley
Olympic medal haul Silver (Moscow, 1980)
She says 'London will be my tenth Olympic Games.'
Sharron Davies wears dress, poa, Catherine Walker.

Duncan Goodhew 100m breaststroke, 4 x 100m medley relay

Olympic medal haul Gold, bronze (Moscow, 1980)
He says 'The idea of the whole world competing with one common language of sport lit my flame.'
Duncan Goodhew wears suit, £750, shirt, £99, and tie, £59, Ede & Ravenscroft.

Alison Williamson

Olympic medal haul Bronze (Athens, 2004), London 2012 hopeful
She says 'It'll be amazing to see all the Union Jacks. It will make me proud to be British.'

Alison Williamson wears suit, £395, Ede & Ravenscroft, and pure silk scarf, £75, Somerville Scarves.

Larry Godfrey

Olympic medal haul
London 2012 hopeful

He says 'We Brits are quite reserved as a nation. It 
takes a while to get excited but when we do...'
Larry Godfrey wears tweed bespoke jacket, £3,511, waistcoat, £1,225, shirt, from £155, tie from £85, and pocket square, from £35, Huntsman.

(Above, from left) Greg Rutherford Long jump
Olympic medal haul London 2012 hopeful

He says 'I'm one of the luckiest athletes alive: it's a home Olympic Games and it's falling into what is considered prime time for a long jumper.'

Greg Rutherford wears jacket, shirt and tie, all poa,
 Hardy Amies.

Fatima Whitbread Javelin
Olympic medal haul Silver (Seoul, 1988), Bronze (Los Angeles, 1984)
She says 'London 2012 is important to everyone. It is going to be a real boost for the morale of sports people. Hopefully Team GB will be able to produce the goods because that's what it's all about.' 

Fatima Whitbread wears dress, poa, Catherine Walker; sapphire and diamond necklace, poa, Hancocks.

Dalton Grant High jump
Olympic medal haul Competed at Seoul (1988), Barcelona (1992) and Atlanta (1996)
He says 'When I was growing up Lord Coe, 
Daley Thompson and Steve Cram all inspired 
me, so hopefully today's athletes will inspire the next generation.'
Dalton Grant wears suit, shirt, tie, all poa, Hardy Amies.

(From left) 
James DeGale Super middleweight

Olympic medal haul Gold (Beijing, 2008)

He says 'I have the privilege of being a Torchbearer. It'll be great to be involved and pass on some tips to the guys competing.'
James DeGale wears coat, £895, shirt, £225, trousers, £295, tie, £85, and shoes, £295, Burberry.

Natasha Jonas Lightweight

Olympic medal haul London 2012 hopeful

She says 'At Beijing I was in floods of tears. Hopefully I'll be crying at my own medal this time.'

Natasha Jonas wears dress, £395, and peep-toe shoes, £375, Burberry.

Amir Khan Lightweight

Olympic medal haul Silver (Athens, 2004)
He says 'I really think this Olympic Games will be the best ever. It's a good time for us to shine.'
Amir Khan wears suit, £995, shirt, £225, and shoes, £365, Burberry.

(From left) 
Mary King

Olympic medal haul Silver (Athens, 2004), Bronze (Beijing, 2008), London 2012 hopeful
She says 'I'm very fortunate to have been at five Olympic Games already. It's a real honour to have London 2012 taking place in my lifetime.'
Mary King wears dress, £550, Amanda Wakeley.

Carl Hester Dressage
Olympic medal haul London 2012 hopeful
He says ' We've been a team for a few years now and I can't wait to get stuck in and see what we can do. It's a bonus for us as we only have to drive the horses up the road as opposed to flying them around the world.'

Carl Hester wears suit £5,200, shirt, from £155, and tie, from £85, Hunstman; shoes, £295, Oliver Sweeney.

Laura Bechtolsheimer Dressage

Olympic medal haul London 2012 hopeful

She says 'If it comes together at the right moment it'll be very special to watch competitors' dreams come true.'
Laura Bechtolsheimer wears jacket, £595, skirt, £395, shoes, £550, Mulberry.

British Airways is the proud airline partner of the London 2012 Olympic and Paralympic Games. Visit for more details.

Amanda Wakeley
Catherine Walker
Ede & Ravenscroft
Hardy Amies
Jane Taylor Millinery
Jimmy Choo
Oliver Sweeney oliver
Paul Smith
Somerville Scarves

Hair and make-up: Gary Gill for Monroe using Wella Professionals and MAC Pro. Shot on location at MC Motors (

Interviews: Ianthe Butt. Photographer's assistants: Holly Malone and Andre Laing. Stylist's assistant: Rachel Pearce. Hair and make-up assistants: Brooke Venables, Lorna Kings, Claire Urqhart and Mariesa Ferraro