British Airways High Life


Where to party, shop and relax in Seoul

October 2012

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Forget Tokyo, Paris, London and New York. The South Korean capital is indisputably the world's buzziest city. But can you take the pace and look the part? 
Find out with 
our RoK* star guide. 
Nell McShane Wulfhart 
leads the way
Deadmau5 plays at the Walkerhill theatre, Seoul in 2011
Drew Ressler/

this article

Koreans have an ability to drink that borders on the legendary

Koreans work some of the 
longest hours in the world, and it's easy to dismiss the country as one of 'company men' and exhausted 
commuters dozing off on the subway, smartphones in hand. But the same energy that Koreans devote to their work goes into their free time too — it's a case of work hard, play hard and sleep as little as possible.

Thanks to Seoul's diminutive apartments and the fact that young people generally live with their parents until they get married, recreation usually takes place outside the house. Happily, that means it's easy for visitors to share in the fun. Join the ranks of Seoul's dressed-to-kill citizens and check out the city's astounding array of entertainment options. Here's our guide to living like a RoK star.

Party. Drink. Party some more
When it comes to drinking in Korea, it's go hard or go home. Koreans have an ability to drink that borders on the legendary, and you'll see groups of co-workers partying hard every night of the week. Luckily, alcohol is nearly always accompanied by a snack or a meal, which can be a big help for those who can't stick the pace. If you're not used to downing soju like it's going out of style, start slowly and pace yourself. Remember: it's not a sprint, it's a marathon.

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Posted by Nell McShane Wulfhart


Seoul, South-Korea

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